How We Made Dog Care Effortless with Recurring Bookings
How We Made Dog Care Effortless with Recurring Bookings
Streamlined the Walk n Wag experience by introducing recurring daycare and overnight bookings—eliminating repetitive manual actions and reducing drop-offs caused by booking fatigue.
Streamlined the Walk n Wag experience by introducing recurring daycare and overnight bookings—eliminating repetitive manual actions and reducing drop-offs caused by booking fatigue.
My Role
UX Strategy, Feature Design, Product Improvement
Team
Project Manager
Timeline
1.5 Weeks
Outcome
Boosted customer rebook rate by 25% in the first month of launch
Understanding the Product
Understanding the Product
Walk n Wag operates from their own facility in Dubai, where they provide pet care services like daycare, walks, and overnight stays—all managed by their in-house team of trained dog handlers. In Phase 2, our goal was to reduce booking friction for returning clients and build a smoother, more consistent experience.
Walk n Wag operates from their own facility in Dubai, where they provide pet care services like daycare, walks, and overnight stays—all managed by their in-house team of trained dog handlers. In Phase 2, our goal was to reduce booking friction for returning clients and build a smoother, more consistent experience.
Problem We Set Out to Solve
Most users dropped off because they had to rebook the same services repeatedly every week. This made the experience tedious and increased the risk of churn, especially among busy pet parents.
Problem We Set Out to Solve
Most users dropped off because they had to rebook the same services repeatedly every week. This made the experience tedious and increased the risk of churn, especially among busy pet parents.
AI for Wireframing
To streamline a complex booking flow for Walk n Wag, I used AI tools like ChatGPT and Claude to co-create high-fidelity wireframes. This accelerated clarity, reduced iteration cycles, and ensured alignment with both user needs and business goals.
What We Built
Recurring Booking Flow
Enabled users to set once and repeat weekly schedules for daycare/overnight services—saving time and reducing churn.
Renew Booking Option
Allowed users to renew past bookings with one tap, perfect for those resuming routines after a break.Extend Booking Flow
Users could seamlessly extend ongoing bookings without restarting the process.Cancel Booking Flow
A frictionless cancellation process to reduce customer support load and increase transparency.Handler-side Checkout Flow
Optimized for service providers to log services quickly and accurately.Smart Notifications
Personalized reminders for booking renewals, check-ins, and check-outs—improving engagement.
Making Everyday Actions Feel Delightful 🐾
To elevate the experience beyond basic form-filling, we added personality and warmth to the authentication and booking flows. Instead of a dry login, we used a playful image of a dog with glasses and a phone and a handshake defining trust , creating an instant emotional connection with pet lovers.
We also introduced subtle visual cues—like paw-shaped radio buttons for selecting dogs—turning routine UI elements into brand-aligned micro-moments. These little touches made the app feel more charming and intuitive, helping users move through steps with a smile.
Problem We Set Out to Solve
Most users dropped off because they had to rebook the same services repeatedly every week. This made the experience tedious and increased the risk of churn, especially among busy pet parents.
AI for Wireframing
To streamline a complex booking flow for Walk n Wag, I used AI tools like ChatGPT and Claude to co-create high-fidelity wireframes. This accelerated clarity, reduced iteration cycles, and ensured alignment with both user needs and business goals.
What We Built
Recurring Booking Flow
Enabled users to set once and repeat weekly schedules for daycare/overnight services—saving time and reducing churn.
Renew Booking Option
Allowed users to renew past bookings with one tap, perfect for those resuming routines after a break.Extend Booking Flow
Users could seamlessly extend ongoing bookings without restarting the process.Cancel Booking Flow
A frictionless cancellation process to reduce customer support load and increase transparency.Handler-side Checkout Flow
Optimized for service providers to log services quickly and accurately.Smart Notifications
Personalized reminders for booking renewals, check-ins, and check-outs—improving engagement.
UX Challenges
Designing a calendar flow that accommodated multiple dogs and repeating patterns
Communicating recurring logic simply without overwhelming new users
Improving visibility for membership perks to drive engagement
Making Everyday Actions Feel Delightful 🐾
To elevate the experience beyond basic form-filling, we added personality and warmth to the authentication and booking flows. Instead of a dry login, we used a playful image of a dog with glasses and a phone and a handshake defining trust , creating an instant emotional connection with pet lovers.
We also introduced subtle visual cues—like paw-shaped radio buttons for selecting dogs—turning routine UI elements into brand-aligned micro-moments. These little touches made the app feel more charming and intuitive, helping users move through steps with a smile.
UX Highlights
Dark Mode Interface: Designed for better accessibility and reduced eye strain during early-morning use.
Paw Icon Selectors: A playful touch for picking dogs that aligns with the brand’s tone.
Flexible Schedule Patterns: Easily configurable for working professionals, especially those with fixed office routines.
UX Challenges
Designing a calendar flow that accommodated multiple dogs and repeating patterns
Communicating recurring logic simply without overwhelming new users
Improving visibility for membership perks to drive engagement
UX Highlights
Dark Mode Interface: Designed for better accessibility and reduced eye strain during early-morning use.
Paw Icon Selectors: A playful touch for picking dogs that aligns with the brand’s tone.
Flexible Schedule Patterns: Easily configurable for working professionals, especially those with fixed office routines.
Thank you for reading! ✨
Thank you for reading! ✨
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